Are Aveda Products Vegan?
Yes! As of 2020, all of the products at Aveda are 100% vegan and our products have always been cruelty free. Aveda was founded on the following mission statement: “Our Mission at Aveda is to care for the world we live in, from the products we make to the ways we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.” The founder of Aveda pioneered the clean environmentally friendly beauty movement in 1978. Aveda is consistently recognized by VegNews Magazine and Peta for being a cruelty-free company, and they are one of the major companies with a professional color line that is completely vegan and cruelty-free (not tested on animals). Aveda never tests on animals and will never pay others to do so for them (yes, this happens!)
In recent years, Aveda has transitioned many of their products that used to contain ingredients such as honey and beeswax to vegan ingredients. The relaunch of the Feed My Lips line is formulated without any beeswax and is completely vegan!
You can confidently use Aveda and know that it is a cruelty free company with a powerful mission statement to protect the world we live in. If you have concerns about any of Aveda’s ingredients you can contact Aveda’s customer support for more information.